Giovanna Miritello is Lead Data Scientist at Vodafone UK where she uses data to improve internal processes and to build a better and personalised experience for customers. She is passionate about data and how its analysis and applications can help us to better understand society and eventually improve it.
She holds a PhD in Mathematical Engineering and her doctoral thesis on “Temporal patterns of human communication in social networks" was published by Springer as an outstanding Ph.D. thesis. In 2014 she was awarded by the Junior Scientific Award from the Complex Systems Society for her contributions to computational social science and in 2017 she was shortlisted for the Tech Leaders Awards that recognises leading figures at the forefront of disruption and innovation. Giovanna is also co-founder of Databeers, events that bring together people interested in data. After the success of the first Databeers Madrid, other satellite events are now happening in more than 25 cities around the world.
Deep learning as a catalyst to improve personalisation and customer experience
The smartphone has become an extension of one’s self. It has become the focal point of any activity or interaction a user has with the world including communication, entertainment, commerce, banking and navigation. As a consequence, information regarding the utilisation of such devices can reveal useful insights about a user’s behaviour and needs. At Vodafone our mission is to use data to develop personalised products and services and build a personalised relationship with customers in order to offer them a unique customer experience. In my talk, I will describe our strategy on using deep learning techniques to better understand how our customers interact with our products and how that knowledge can help us to make appropriate, more relevant propositions.