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Urška Starc-Peceny

Chief Innovation Officer, Arctur


Urška Starc-Peceny, PhD has gained an international education in Slovenia, Italy and Austria. Her Phdthesis in Business Communication with specialization in the New Media and Technologies entitled “Netlife” has paved the way in 2001 in research of collaboration design in the reality in which AI and big data play an increasing role. From Europe to Middle East, she has gained 20+ years of experience as entrepreneur by co-founding more companies and disruptive initiatives.

#collaboration #design #SmartEcosystems. As Chief Innovation Officer at ArcturLtd., she currently leads the Tourism 4.0 department. Living between Slovenia and Vienna, Austria, where she hacks the collaboration formats as lead of the NASA Space Apps Challenge in Austria, she is also a university lecturer in smart-related topics.


Changing thePerception of Tourism and its Impact as Inspiration to make Change also in other Sectors

Corporate Address: B2BEUROPE, Kingsfordweg 151, 1043GR, Amsterdam ( The Netherlands )

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